Making the Brand

Designing the brand for Campus Credit Union aimed to seamlessly blend the institution with it’s Wichita, Kansas roots with its affiliation to Wichita State University. Working closely with the Branch Manager, my aim was to create a distinctive logo and branding design that not only paid homage to its origins but also provided a versatile foundation for future expansion.

The final product was a logo that became a visual bridge between the credit union and the community it serves. It also gave the union an expanded color palette that fit more with the client’s needs.