The goal of this project was to build a cohesive social media campaign for a made up coffee/plant shop.
The Brand
With this brand I wanted to create a simple boho logo that would fit the vibe of a chill coffee/plant shop that not only would be a fun place to relax but a place to attract tourists and locals alike to visit! I also wanted the logo to work within a variety of presentations from signs, to merchandise, to packaging.
The Feed
My goal was to create a cohesive and consistent grid that had unique posts but a consistent look that customers can connect with and remember. A cohesive social media grid is a critical element for small businesses navigating the digital landscape. I love to build a curated and unified aesthetic that not only captures attention but also builds a strong and memorable brand image.
